We all know that a lot of TikTok users have been in grief due to the app ban in India. But riding on this, and the concept of the Make in India and Atmanirbhar, is Zee5. It has come up with a short-video platform, where you can post videos of 1.5 minutes. This is one of the best times to launch, when the Indian government has banned 59 Chinese apps.
That is to say, HiPi is a short-video platform launched inside the ZEE5 app. On its second anniversary celebration in February, this operator announced its short-video platform for celebrities, influencers and users that it would offer up to 90-second videos.
India is keeping its promise and has shown a lot of progress in various aspects like these, where we can be independent on our own, right? Indians can create indigenous and thrilling content with the help of this innovative and exciting platform called HiPi. We, as Indians, should support more and more Made in India products, and support local businesses gain popularity.
With this, all kinds of creators can come together under one roof and it can be a one-stop destination for all things entertainment. For these storytellers and creators it can, be their own place to view all of it under one roof!
HiPi enters an increasingly crowded user-generated short video market in India, following the ban on TikTok. HiPi will compete with the likes of Roposo (50 million downloads), Mitron TV (10 million downloads), Chingari (3.5 million downloads), and others. Unlike TikTok, which caps lip-synced videos at 15 seconds, HiPi videos will be over a minute long. It will be free to at the start. Although, HiPi’s ad-supported format could give way to a subscription-driven service integrating it more closely with ZEE5.
Aims of the short-video platform
The vision of HiPi is to create a carefree planet where everyone can express themselves with freedom and confidence. Especially for the youth of the nation. It aims to be one of the places where users can be themselves without being judged for self-expression. Exploring creativity would be the main agenda. ZEE5’s HiPi has a mission to encourage users to create and express themselves. To unlock the hidden talent that this county has to offer. They want to invite talent from diverse backgrounds and varied content creators, who are seeking a short-video platform that encourages creativity and paves way to stardom.
ZEE5’s HiPi also gets a step closer to the vision of becoming a “super app of entertainment”. CEO Tarun Katial said, “We want ZEE5 to be the super power app of entertainment, a one-stop destination for digital videos. We don’t want users to come to us only for long form and go somewhere else for short form. The digital ecosystem will make users come back for more, and their habit formation with ZEE5 will happen.”
Zee5, being one of India’s leading OTT apps with more than 100 million downloads has the potential to make into the top apps of India for entertainment. The best past is all the regional content is present and streamed here. We all are excited for ZEE5’s HiPi.